Hey London,
Make My Day


Submission for D&AD New Blood Awards 2018




Brief
Promote London's #LondonIsOpen campaign, using digital JCDecaux screens in Oxford Street

Disciplines
Graphic design, motion design, concept, sound design

With Brexit as close as ever, this campaign aims to send a positive message to the world: London remains open and diverse.





The #LondonIsOpen campaign aims to send a positive message to the world: London remains entrepreneurial, international and full of creativity and possibility, diverse and optimistic despite Brexit.









Hey London,
Make My Day


Diversity is not only about heritage or gender - it’s about choices, and an open city is one that caters for those. London is just that: enabling and full of possibility. But this saturation can sometimes feel overwhelming, and it’s easy to get stuck in one’s perspective.
“Make My Day” gives Londoners a chance to see their city through more sets of eyes, and navigate its endless choices with them: Where to get an afternoon coffee, or a taste of another culture? Where to get a haircut, or go partying? Luckily, these choices are much easier when made for someone else